What Digital Marketing Really Means
Before we dive in, let’s bust a few myths you’ve probably seen online. Once you see what’s real (and what’s hype), the rest of this page will make a lot more sense.
Digital Marketing Myths
Click True or False and see the correct answer.
1. Digital marketing means reselling courses online.
2. You need to be a tech expert to do digital marketing.
3. You’ll make money overnight with digital marketing.
4. You need to have your own product before doing digital marketing.
Now That We’ve Busted the Myths...
If you’ve been scrolling through social media lately, you’ve probably seen people talking about “digital marketing” like it’s a magical way to make money overnight - usually by reselling a course someone else made.
But here’s the truth: digital marketing isn’t just reselling courses. It’s so much bigger (and more exciting) than that. Digital marketing is simply the art of promoting anything online - products, services, ideas, personal brands, memberships, or even causes you believe in.
It’s how businesses (big and small) reach the right people using the internet.
Whether you’re an influencer growing a brand, a small business selling handmade candles, or someone launching a course - you’re using digital marketing.
💡 In Simple Terms:
Digital marketing is how you attract people online, get their attention, and turn them into customers or supporters.
Here are a few examples of digital marketing in action:
A fitness coach running Instagram ads to sell training programs
A YouTuber building an audience and promoting affiliate links
An artist using email newsletters to sell prints
A brand improving their website SEO so people find them on Google
All of those fall under the same umbrella: digital marketing.
🚀 The Main Areas of Digital Marketing
There are a few key skills that make up digital marketing. You don’t need to master them all — but knowing the basics helps you see the full picture.
Content Marketing – Creating valuable content (videos, blogs, posts) that attracts your ideal audience.
Social Media Marketing – Building your presence and connecting with people on platforms like Instagram, TikTok, or LinkedIn.
Email Marketing – Building a list and communicating directly with your followers or customers.
Search Engine Optimization (SEO) – Helping your content or website show up on Google.
Paid Advertising – Running ads on platforms like Facebook, Google, or YouTube to reach more people.
Affiliate Marketing – Earning a commission by promoting someone else’s product or service.
Each of these can be used to make money online — but the real power is in understanding how they work together.
💬 The Real Opportunity
When you learn digital marketing, you’re not just learning how to make a quick sale — you’re learning how the online world really works. You’re learning how to:
Build an audience from scratch
Create value people care about
Turn attention into income
And once you understand that, you can build any kind of online business you want — a course, a brand, a service, a shop, or something totally unique.
🎯 Final Thought
Digital marketing isn’t a product - it’s a skillset that gives you freedom and flexibility.
When you master it, you’ll never need to rely on someone else’s “system” again - because you’ll understand how to create your own.
Welcome to the world of digital marketing - where creativity meets opportunity. 🌟
The Digital Launchpad was created by Mark Shiers