Choosing Your Business Model

You have options depending on your skills, interests, and resources:

• Create your own digital product (like a PDF guide, course, or membership)

• Purchase done-for-you digital products that come with a licence that allows you to resell them yourself

• Promote other people’s products as an affiliate

• A hybrid approach: Promote others’ products while building your own

Pro Tip: Start with what feels easiest - most beginners start with an affiliate product to learn marketing without the upfront creation work.

Picking a Niche

Your niche is your target audience - the group of people you want to help.

Steps to pick a niche:

• Identify problems you know or care about.

• Check if people are already spending money to solve these problems.

• Make sure it aligns with your interests - you’ll be creating content for this audience.

Example niches: health & wellness, productivity, online business, personal finance.

Building Your Core Assets

Your core business assets are what make your business functional:

• Website / blog / link-in-bio / online store → your home base

• Email list → your audience you can communicate with directly

• Funnel → guides your visitors from free content to paid offers

• Products or affiliate offers → what your audience can purchase

Pro Tip: Start with a simple version of each. You can scale over time.

Driving Traffic

Traffic = people who can see your offers. You can start with free or paid traffic:

Free traffic methods:

• Social media posts (Instagram, TikTok, LinkedIn, Facebook)

• Blogging and SEO

• Engaging in forums or groups in your niche

Paid traffic methods (later stage):

• Facebook or Instagram ads

• Google Ads

• YouTube ads

Pro Tip: Start free. Paid traffic works best when you already know your audience and offer.

Nurturing Leads and Closing Sales

Once people visit your website or funnel, your job is to educate, build trust, and guide them toward taking action.

• Provide value first: tips, free guides, or mini-trainings

• Overcome skepticism with clear explanations

• Present offers clearly with a strong call-to-action

Pro Tip: Consistency is key. Even small daily actions compound over time.

Scaling Your Business

Once you’ve got a basic system working:

• Add more content to your blog or social media

• Create additional funnels for different offers

• Consider creating your own product if you started purely with affiliate marketing

• Track your results and optimize what works best

Reminder: Scaling is about multiplying what already works, not constantly reinventing the wheel.